How to Audit Your Website’s Link Portfolio

23Feb, 2018

Millions of sites lost rankings on 25th April 2012 when Google rolled out Google Penguin update. In a bid to make the web cleaner It penalized and red flagged sites which has shoddy link portfolios. What kind of sites were penalized by Google Penguin?

The site with dubious link portfolios.

1) Those with thin content and lots of outbound links. These kind of sites were severely penalized and most of them were de-indexed. A nice step to deter link spammers! 2) Sites with too many links from a handful of domains. Take for an example a site “A” . It has 50,000 links to its home page and no links to inner pages. Most of the links coming from few domains and Class C ip. As an example out of 50k incoming links to site A, 40k are from a signatures of forums, 5k are from another forum and some links from bookmarking and directory sites. 3) Links from anchor texts only. Those sites which had links only from anchor text were penalized too. Use variation of anchor texts and make it look natural.Read this blog if you want to know about the healthy variation of anchor texts.

Auditing a site’s link profile is a tedious job and takes lots of times and skills. Sometimes you need to hire a SEO company to do the job for you which can certainly cost you money. If you want to do it yourself . Keep on reading….

You need to have an account on seomoz. If you don’t have an account you can sign-up for free for a month. After you login to your seomoz account, go to Opensiteexplorer. The home page of open site explorer looks something like this:

Leave a Reply

Your email address will not be published. Required fields are marked *